branding and logo design for Fountainbridge Canalside Community Trust
We were working on a charity merger and were struggling to come up with a name and branding that captured what we wanted to express.
Patrick very quickly understood the issues and sensitively but confidently suggested a solution. He worked well with a sub-group to hone the chosen idea and helped us to present the 'plan a' idea to the wider group, keeping other options in the background so as not to confuse and allow for personal preference of the loudest voices to come through.
The results were excellent - utilising some key features of one of the past logos, so as to carry forward some brand recognition. His ideas and proposals were met with unanimous approval - not a mean feat for a group of diverse and strong willed people!
- Rachel Sedman Development Manager
the problem
Rachel approached me to help develop a name, brand and logo for a new Community Development Trust forming from the merger of the Fountainbridge Canalside Initiative (FCI) and the successful social enterprise Re-Union Canal Boats. Both organisations have substantial local brand recognition, but the new brand had to reflect the wider scope of the new Trust.
the solution
A big stumbling block turned out to be the assumption that all of the Trust’s activities – including the ongoing boat hires – would have to be under the new brand. Proposing the existing Re-Union branding continue on as a project brand for boat hires, while linking this to the new branding was a natural solution.
Creating a "trust mark" for visually linking Re-Union to the new Trust without rebranding the boat-hire business entirely has an added benefit. The Trust will be working to support social enterprises in the area of benefit and now has ready made branding for this project.
Developing on FCI’s locally recognisable illustration of the iconic Leamington Lift-bridge gives the Trust a sense of continuity in the local community as well as leveraging a great piece of existing branding.
