brand development for Alyn Smith
I cannot praise Patrick highly enough.
He took the time to learn and understand the different needs and priorities of my team, and produced a clean, uncluttered but sophisticated and accessible branding which has ensured a consistency across all our media platforms.
He produced an invaluable touchstone document which is as flexible as it is comprehensive. He also worked across my team in a quick, unfussy and effective way, delivering on time and on budget.
- Alyn Smith
MEP for Scotland
I don’t often get asked for brand guidelines anymore which is a bit of a shame as they’re an Information Designer’s dream to work on: fiddly details, complex interactions, and an overarching need for simple clear communication of it all. Love it.
My favourite of the guideline documents I’ve produced is still one of the earliest, and a brand I produced myself: Alyn Smith’s original branding which you can download the whole thing by clicking on the thumbnail below if you're curious for some nostalgia.
I’ve also worked to refine, clarify, or just codify in a guideline document branding produced by other designers. If you love your brand but get frustrated by partners and suppliers getting it wrong give me a shout, I’d love to help.
