case studies

brand development work for Avril Mahon's Women Run Strong

Women Run Strong: Brand development

"Working with Patrick is always easy and enjoyable. His wide range of skills and experience and “can-do” attitude have helped me on a wide range of tasks from conception and design of a number of websites, to trouble-shooting on technical issues. He is always available to bail me out and always delivers what’s promised on-time, and on-budget. As a small business reliable suppliers who are interested in helping you succeed are crucial, you can count on Patrick to add value to your brand.”

- Avril Mahon

A promotional postcard design The beautiful buff! Avril's branding shines in the competitors' finishing photos

the problem

Avril first approached me to develop a website with content management for her women only running events under her brand Women Run Strong. Avril already had a word mark and colour way that were gaining recognition, but this nascent brand didn’t exist in a format that she could use for merchandise, or the website and some professional polish was required.

the solution

As part of the initial website build I produced a range of possible enhancements to this existing brand. Each proposal increased differentiation in typography, and built on Avril’s signature pink and orange colour way, while remaining close to the established recognisable logo. Avril selected a preferred direction and as part of the website project I supplied final artwork, press and screen format files of the newly tidied up Women Run Strong logo.

Since then Avril’s used these files to order consistent, high quality branded apparel and marketing materials from a number of suppliers, returning to me for projects where she felt design finesse and/or technical knowhow were required. Some examples include: creating a branded buff design that ensured her branding remained legible, however the garment fell; promotional print work; or handling technical queries relating to the website’s content management system and hosting.

The latest Women Run Strong buff being modelled by yours truly - I'm honestly never in the hills without it! A promotional postcard design
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