brand development for 1impression Print
Local print start-up 1impression contracted me to produce their logo and corporate identity. Happy with the results they partnered with a web developer in India to produce their complex print-on-demand business site.
A year later they came back to me dismayed by their developer’s failure to implement their branding successfully. They asked if I could help.
I'm not a web developer - and certainly couldn't build the web commerce site required - I can design and build websites and was able to understand the structure in the work already undertaken by the developer (and paid for by 1impression).
I produced a ten page branded guide for the developer, on bringing the existing site structure in line with our mutual client’s requirements. I broke this down by the requirements of the project and in language the developer could understand and implement.